One of the most difficult things about owning a small to medium organisation is marketing your services effectively and gathering business opportunities. We often hear of fledging Graphic Designers starting freelance businesses only to find it near impossible to find new substantial work.
Networking, particularly in a ‘small city’ like Adelaide, is a great way to meet new people, which leads to new work and ends with long-term clients. Argon has been invited to numerous different Networking groups over the years, all run with different methods and levels of interest and success. Overall, we’ve found it a relatively cheap and effective way of marketing your services to like-minded business people.
These are some of the tips we’ve picked up first hand when advertising yourself and your business:
You have to be genuine
Try not to ‘big up’ your business to the extent of disbelief. The whole ‘business spiel’ might make you nervous at first but building trust through simple conversation is a must at these meetings and you will start to feel comfortable once you start building some new relationships.
Make sure you know your business
It is important if you are asked a question you know the answer (or know a way of getting your hands on the answer). This shows you are a reliable source of information, knowledge and a trustworthy business ally.
Follow up your fellow networkers
Once you have left the meeting and reflected on the conversations you have had, it is important to follow up. Flick through your newly acquired assortment of business cards and make contact with your fellow networkers; with a view to further the relationship.