Adelaide Fringe 2014

Branding | News

November 11th, 2013

2014_adelaide_fringe_featureimage

Next years Adelaide Fringe poster, which guides the branding for the rest of the event, has been revealed featuring a two-colour collision of spots.

The theme for this year’s competition was ‘two colour collision’ and the winning entry, created by South Australian (now Melbourne based) artist  Sharon Moreno features a grid of red and blue spots tilted at a 30º angle of each other. Wherever the spots overlap a charcoal colour appears. The design pulls off the arduous task of having a continuous pattern, as well as appearing random when being applied to printed and online collateral.

2014 Adelaide Fringe Poster

The overall form of the design is a great deal simpler and cleaner compared to previous competition winners, which have often revolved around texture and multiple dynamic elements.

I dare say expect to see a smattering of blue and red dots appearing on numerous surfaces around Adelaide in the lead up to the opening on February 14 next year.