Business Card Design

Branding | Opinion

September 9th, 2011

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One of the great design mysteries involving business stationery is what information needs to be put on a company business card. A business cards main purpose is to tell a prospective client exactly what you do and give the recipient a way to get in contact with you. This important information is essential to the success of the business card however it is not necessary to include a complete listing of services or products on the business card. It is better to have these details on the company website, company brochures or mentioned during a meeting instead of complicating your first point of contact, as too much print looks busy and unprofessional.

A few other things to keep in mind are as follows:

Card Size and Shape: It is imporant to have your business card no larger than 90mm x 55mm, anything larger than this will not fit in wallets or most business card holders. Many effective cards have had slightly smaller specifications and individual shapes but it is important not to go too crazy with altered business card sizes as you do not want to card rattling around in a holder.

Card Quality: Is your business card stock of professional quality or is it flimsy with perforated edges? If so, you definitely need a change for the more professional. You need to have good stock paper and the card should feel substantial and pleasing to the touch, we can talk you through what card stock is best for your brand.

Card Message: Your business card should clearly tell people what you do, both visually and informatively. A lack of message adds confusion and if a prospective client does not know which industry you ply your trade in you’re less likely to receive calls or referrals. However, as previously mentioned, too much emphasis on services, rather than message, can often do more harm than good.

You only have one chance to make a great first impression. Make sure you invest in the best business card design you can afford. Your business card is your introduction to a client and we can help you make this introduction in the most effective way.