Mother’s Day; the day we celebrate all the amazing things our mum’s do for us. And behind every mother is a hundred Mother’s Day adverts. This celebration honouring mums, motherhood and all things maternal brings millions of dollars to the economy each year.
The Mother’s Day tradition began at the start of the 20th century in the United States and soon spread to Australia some two decades later. The day has since become (like most things) commercialised, and ads celebrating the event are now seen littered throughout magazines, newspapers and social media platforms.
While it’s common to see tear-jerking ads displaying flowers, heart-warming hugs and nurturing smiles, there is a healthy smattering of extended creativity amongst advertisers. Here are some of the most creative ads celebrating our mothers.