A picture says a thousand words—and in an age when information is coming faster than ever and attention spans are shorter than ever, the quality of your images can make all the difference when it comes to a potential client deciding to click off your website or take the bait.
As much as we don’t like to admit it, we do judge books—and websites—by their cover.
First impressions are everything
Great visuals can create a powerful, memorable first impression in visitors to your site, and you often only get one chance to make that all-important conversion so why shoot yourself in the foot with bad, pixelated, poorly optimised and/or downright poorly chosen images?
As much if not more care should go into choosing your hero image and supporting images as goes into establishing all the other elements of your website’s brand identity.
A strong image can immediately establish tone. It can create a mood. Convey an idea. Tell a story. Gone are the days when websites had to rely on text—lots of text—to sell a product.
These days, content creators and business owners are spoilt for choice, with thousands of high-quality photos available for free right at your fingertips. If budget permits, the options only grow.
What’s more is that properly optimised images can also strengthen your search engine optimisation, helping to drive traffic to your website in the first place in addition to selling your product or service.
No ifs or buts
There are no excuses anymore. If your website features subpar images it will immediately present as amateurish and unprofessional. It’s a sure-fire way to get otherwise good prospects to jump ship.
Don’t make that mistake.
Contact the team at Argon Design today to talk to us about how we can upgrade your images and level up your website.