All businesses require trust. Dependable staff, reliable products and services, watertight processes and a professionally branded identity are just some of the qualities that provide corporate confidence. The company website must also establish a trustworthy presence; and given the relatively short average time internet users spend on sites, this must be achieved from the first click.
The more that users trust your site, the longer they spend browsing, which in turn increases the likelihood they will purchase goods or engage your services. But how exactly do you show this?
Here are 5 ways to promote trust in your website (not to mention your business).
High-end design and development.
You’ve (ideally) invested in a logo and a brand, so why skimp when it comes to your online presence? Many businesses mistakenly rely solely on social media or try to build the website themselves. However, design quality and development functionality are initial indicators of perceived trust in any site.
Only use quality content.
Has your graduate secretary written your website copy? Have your profile photos been taken on your iPhone in the beige wall boardroom? Are your company infographics ripped from Clipart? If alarm bells aren’t going off, you need to go check your batteries.
Engaging a copywriter, photographer or designer to help out with these elements should be a priority. Poorly produced content is an absolute killer when it comes to establishing trust with potential clients and building relationships with other like-minded companies.
Get the Google thumbs up.
Starting January 2017, Google announced they were beginning to flag some sites, that weren’t encrypted, as ‘Not Secure’. This process will take some time but it’s best you get in early to make sure you aren’t hit with any SEO setbacks.
There’s a big difference between saying you’re an expert and actually showing it. One of most reliable ways is by publishing regular blogs on your website. On top of driving traffic to your site and boosting your SEO ranking, a collection of well-informed blog posts informs users that you know your niche and you’re a trustworthy source of information for your industry.
Web pages, at their core, lack character. Propped up on a bright screen with a bunch of text, a further bunch of graphics and possibly the odd video; a website, without careful consideration, can appear soulless.
Including employee profiles, images with clients interaction, industry awards and multiple avenues to contact the business helps remove any level of anonymity.