It comes as no surprise that the time and effort it takes to unearth new clients is much costlier and time-consuming than completing work for existing clientele. Not only is maintaining these relationships the most economically efficient option, but they will also become your biggest brand ambassadors.
So how do you build trust and loyalty with your best customers? It’s all about constant communication; before, during and after project interactions or product exchanges.
It’s fair to say the marketing goalposts have moved substantially over the past two decades. However many companies still base their entire advertising strategy on methods that worked last century. The shift toward social media interaction and the near-total reliance on finding services through Google, means businesses aren’t being exposed to potential clients unless they’re on top of their game in these areas.
You have to reach out.
Websites act as online shopfronts, social media business accounts are regarded as brochures, and email marketing campaigns are the new in-store surveys. Having companies frequently connect with their consumers, through these avenues, creates a close association that will ultimately build trust and loyalty. This contact can be as simple as receiving a follow-up email asking for feedback and recommending them further products or services. It’s that easy!
Taking time to build ‘brand maturity’, through business longevity and constant communication, creates a loyal client base and forms a strong backbone for a growing business. Keeping ahold of your best customers, for longer periods, helps drive business revenue and generates a more predictable level of profit.