If you haven’t heard of WordPress yet then you soon will. There is no denying that in the last few years this little known, primarily blogging content management system has grown to be one of the biggest CMS’s on the market, and it is showing no signs of slowing down. Check out some of the mind blowing Market Share statistics below….
So what makes WordPress so damn popular? lets look into a few of the reasons why WordPress is dominating the CMS market!
No longer just a blogging platform
Since it’s inception everybody was quick to agree WordPress was a fantastic blogging platform, but what if you didn’t want a blog? You just wanted a traditional business website, or an eCommerce site to sell products or services? Well that’ when you went and found another CMS that was more suited for those needs. However in the last few years WordPress has extended its functionality to be a powerful CMS covering a wide variety of needs, in fact not just covering them but covering them well. WordPress is extremely very flexible, adaptable, and if a specific feature or features that are not built-in are needed by a user, there are literally thousands of plugins available to enhance WordPress’ functionality, so there is likely solution already developed for that need – the possibilities are literally limitless!
But blogging is hugely beneficial for your search engine rank!
Search engines such as Google love WordPress because it uses well-written code, and keeping an active blog tells search engines that your site is alive and well, thereby increasing your website’s rank and your chances of being found via organic searches. If you’re looking to get a head start with Search Engine Optimization, WordPress is the way to go for your website and/or blog.
Free and open source
Open source means the code used to build WordPress is freely available to the general public, no purchasing or licence costs involved. This not only gives it a leg up on the competition who charge licence fee’s, but also means that there is a huge market of developers that know how to work with WordPress. You are not restricted to using that one development company that holds all the rights over your website and as such feel the need to charge you over the top as you basically have no other option.
Easy to use
You don’t have to be a technical genius to learn how to use WordPress. If you know how to edit a Microsoft Word document, then you’ll be able to easily update the content on your WordPress site. Updating pages and/or blog posts on WordPress is literally as easy as editing a Word document – you don’t have to be a web designer to update your content. That is the magic of WordPress!
WordPress offers a backend administrator interface that’s visually easy to navigate and very effective. Everything is organized in a logical manner, so it’s easy to find the are your looking for, such as editing a page (located in the “Pages” section), editing a blog post/article (in the “Posts” section), uploading images (located in the “Media” section), managing users (in the “Users” section), etc.
Now get to it!
For the reasons above, Argon Design only specialise in working with WordPress. We have found this to be the best Content Management Solution for our clients over a variety of different client needs. If you are looking to build a new site in WordPress, transfer your current site into WordPress, or just update your current site, get in touch we us and we will be happy to help.