The ‘Brief’

City Brief contacted the team at Argon looking to bring a free, light and easy guide to the streets of Adelaide. An informational guide in ‘Twitter form’. However, unlike the vast majority of tourist guides found littered throughout the jam-packed stands in poky visitor centres, this modern take was designed to attract viewers and advertisers alike.

The Solution

The requested minimalist style was right up Senior Designer Josh’s alley and he jumped at the opportunity to explore different ways to visually simplify the idea. A suite of icons was concocted to represent the various seasonal, informational and categorical elements. This wayfinding base was accompanied by a simple seasonal colour palette and an easy-to-follow layout that made the basis of a brand that came to life when applied to print and online.